Mark Reed is a Professor of Socio-Technical Innovation and Director of Engagement & Impact in the School of Agriculture, Food & Rural Development at Newcastle University, in a Research England funded Chair as part of N8 AgriFood. I am based at the Institute for Agri-Food Research & Innovation and the Centre for Rural Economy. I am a Visiting Professor at University of Leeds and Birmingham City University. I am Research Manager for the International Union for the Conservation of Nature’s (IUCN) UK Peatland Programme and a member of IUCN’s international Committee on Ecosystem Management. I run a spin-out company, based on my research, training researchers how to embed impact in their research at: www.fasttrackimpact.com.