Speakers at the N8 AgriFood Conference

Dr Anna Macready

Associate Professor in Consumer Behaviour and Marketing, The University of Reading

Dr Anna Macready is an Associate Professor and Programme Director for BSc Consumer Behaviour and Marketing at the University of Reading. As a Psychologist and Registered Public Health Nutritionist, Anna is particularly interested in the factors and mechanisms underpinning consumer trust and dietary behaviour change to support consumer health and sustainability in the food system. Recent research projects include Food4Me, an EU FP7 funded project focusing on personalised nutrition as a vehicle for promoting healthy dietary behaviour change. Anna’s current work, funded by EIT Food, focuses on consumer trust, attitudes and solutions to food waste, and sustainable diets.